Privacy and Cookie Policy

SMART Veterinary Clinic Ltd Privacy Notice

This privacy notice sets out what happens to any personal information you share with us, or any that we may collect from or about you. It applies to all the products and services we provide where we collect your personal information.

1. The SMART Veterinary Clinic Ltd and our Data Protection Officer

We are the The SMART Veterinary Clinic Ltd, Heol Dulais, Birchgrove, Swansea SA7 9LH and 8 Waterside Business park, Lamby Way, Cardiff CF3 2ET. We are a data processor and controller of your personal information. We have a dedicated Data Protection Officer (DPO). You can contact our DPO by writing to the above Swansea address, marking your correspondence for the attention of the DPO, or by using the contact us link.

2. What sort of personal information about you do we process and control?

Your personal contact details, such as name, address, date of birth, home, work and mobile phone numbers and your e mail address. Records of your contacts with us, such as phone calls, e mails and social media messages. Records of how and when you use our services. Your account details with us, including records of your pets, their treatment history, your primary care vet, any insurance cover you may have for your pets and details of how you make payments to us.

3. How do we collect your personal information?

From you directly when you register with us and as you continue to use our services. From your referring vet during the referral process. From your pet insurance provider. From you directly when you contact us via this website.

4. What do we use your personal data for?

To create, maintain and manage your client account with us. To create, maintain and manage your patient records with us including details of treatments carried out and services offered along with charges to your account and payments received. To comply with our legal, professional and regulatory obligations to you and your pets during and after the provision of our goods and services. To monitor and record our communications with you and our staff. For identification purposes when we communicate with other professionals, such as your referring vet, other veterinary specialists or your pet insurance provider

5. What are the legal grounds on which we process and control your personal information?

Where it is necessary for us to provide you with our products and services, such as creating and maintaining client, patient and account records. When it is in our legitimate interests to do so, for example for the management and audit of our business operations or for analysis and improvement of our service to our clients. To comply with our legal and regulatory obligations.

6. When do we share your personal information with other organisations for the purposes listed above?

When necessary during communications and consultation with other veterinary professionals or pet insurance providers. When legitimately required to do so by government and regulatory bodies. When necessary with organisations or businesses that provide services to us such as IT software and maintenance providers, management software and hosting providers, information storage, backup and server providers and with debt recovery agencies.

7. What we will not do with your personal information.

We will not transfer your personal information outside the European Economic Area. We will not pass your personal information to any third parties for the purposes of market research, direct marketing or any other sales activities.

8. Do you have to share your personal information with us?

We are unable to provide our products and services to you if you do not provide us with required personal information, where personal information is requested but not required we will make this clear to you.

9. How long is your personal information kept by us?

We will keep your personal information for as long as we provide goods and services to you, for as long as we have a reasonable business need and for any proscribed retention periods to comply with our legal and regulatory requirements.

10. What are your rights under data protection laws?

  • You have a right of access to a copy of the information held by us comprised in your personal data;
  • You have a right to object to processing that is likely to cause or is causing damage or distress;
  • You have a right to prevent processing for direct marketing;
  • You have a right to object to decisions being taken by automated means;
  • You have a right in certain circumstances to have inaccurate personal data rectified, blocked, erased or destroyed; and
  • You have a right to claim compensation for damages caused by a breach of the laws.

11. Changes to this privacy notice.

We may change this privacy notice from time to time in order to reflect changes in legislation or in our privacy practices and policy.

12. Contact us

If you have any questions about this privacy notice, or you wish to contact our DPO you can do so using the contact information at the beginning of this document.


This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.You can at any time change or withdraw your consent from the Cookie Declaration on our website. Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Your consent applies to the following domains:

What are cookies?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use?

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket and checkout securely. Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyse how well the website performs and where it needs improvement. The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well. Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing contents on the website on social media platforms. Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

How can I control the cookie preferences?

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” link on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more on how to manage and delete cookies, visit,